# Unlock better prospecting with fresh, accurate data for sales intelligence

###### Powers sales automation platforms with live company and people data, enabling real-time lead enrichment and hyper-personalization at scale.

### Accurate prospecting with live buyer data

Crustdata provides real-time company information such as recent hires, layoffs, growth metrics, and funding rounds, allowing sales teams to identify more qualified leads.

-  Apple hired a new Senior Product Manager  Now

-  Taylor Morgan was promoted to VP of Sales  5h ago

-  Magnitude hired 6 people  8.2%  1d ago

-  Payhawk listed 4 new jobs  2d ago

-  Diego Hernandez left Spotify  4d ago

-  Cristala Jones shared a new post  5d ago

-  Apple's website had 1,048,249 visitors  Now

-  Cristala Jones added User Experience to skills  5d ago

### Improved lead enrichment and segmentation

Update company and people data instantly with changes like headcount growth, key decision maker hires, job moves, new skills and more.

[**Book a demo**](/content/demo/index.html)

### Identify high-intent buyers & potential customers instantly

Track activity on posts and identify which ones match your ideal customer profile.

### Boost reply rates with personalized outreach

Trigger follow-ups with real-time signals and craft personalized messages that speak directly to each prospect’s current activities. This ensures timely, relevant outreach, boosting reply rates and reduces lost leads.

What is real-time sales intelligence and why is it important?

What are intent signals in B2B sales and how are they detected?

What tools or platforms provide live company and people data for sales?

What are examples of high-intent events that should trigger sales outreach?

What kind of data does Crustdata collect?

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## Get access to actionable company and people data for sales

[**Request demo**](/content/demo/index.html)