# Reduce churn & increase upsell with realtime account data for customer success

##### Champion Watching powered by live people and company data. Watch stakeholders and champions that are integral to you keeping your customer.

[**Book a demo**](/content/demo/index.html)

### Watch daily

Ask Crustdata to keep an eye on all your Champions. With our live data, we can track your champions daily.

### Set alerts

Stay updated on your champion's key moves—whether they’re promoted, switch companies, change departments, or post on social platform.

Our data tracks these actions daily, so you never miss a moment to reconnect.

### Take action

If anything happens with your champion, you’ll be able to know and act immediately.

You’ll never be caught off guard again.

## Connect your AI Sales, Recruiting, Investment Agent to the Web

[**Request Demo**](/content/demo/index.html)

Which customer signals can be tracked?  
How can Crustdata alert teams when champions shift?  
How does Crustdata keep CRM records accurate?  
What “Watchers” are available?  
Can Crustdata detect churn risk early?

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